Problem
Oklahoma Human Services needed help with strategy in recruiting Direct Support Professionals (DSPs) who provide essential care in our communities, supporting seniors, those with disabilities, + special needs children.
Solution
Through primary + secondary research, + by utilizing a mixed methods approach, I created audience personas for the campaign, informing branding, creative direction, content strategy, + KPIs.
Touchpoints
Audience interviews
Mixed methods research
Stakeholder presentations
Services
Audience research
Data analysis
Branding
Content design
Creative direction
