The Challenge
Make Technology Solutions (MTS) needed a rebrand to better reflect their dual expertise in marketing and technology, and to appeal to both new and existing clients. Their previous brand identity did not capture the sophistication or creativity of their work.
My Role
I led brand strategy and creative direction, overseeing the full rebrand process. My responsibilities included:
Conducting discovery sessions to understand company vision and values.
Developing a new brand name and identity system.
Providing creative direction for brand design and storytelling.
Presenting rebrand concepts to stakeholders and securing alignment.
Process & Approach
Discovery + Research — Gained deep understanding of company mission, audience, and competitive landscape.
Naming Strategy — Developed and tested brand names, landing on Volute Group for its symbolism and resonance.
Brand Design — Informed by volutes in nature and culture, crafted a design system that visually embodied complexity and elegance.
Storytelling + Copywriting — Developed messaging to connect the new name with the company’s dual role in marketing and technology.
Stakeholder Alignment — Presented concepts, gathered feedback, and secured adoption of the new brand.
Outcomes
Rebranded MTS as Volute Group, a name chosen for its ability to convey both the beauty and complexity of their work.
Created a brand identity inspired by natural and cultural volutes, symbolizing growth, movement, and sophistication.
Positioned the company with a refreshed, modern identity that aligned with client expectations and industry positioning.
Delivered a cohesive story and visual identity that bridged their dual expertise as marketers and technologists.
Deliverables
New brand name + messaging
Brand design + identity system
Copywriting + narrative framework
Stakeholder presentation decks
