For the last 15 years, I’ve worked in roles that go by many names.
Copywriter. Content Strategist. UX Researcher. Designer. Podcast Producer. Developmental Editor. Professor. Trip Leader. Cheesemonger and more.
What do they all have in common?
Creativity. Storytelling. Research. Strategy. Flexibility. Innovation. Teaching. Curiosity. Adventure. Fun!
I’ve worked across tech, media, healthcare, travel, education, podcasting, film, and publishing.
I love to work with teams that also value kindness, inclusivity, thoughtful writing, accessible design, and an attitude of "let’s try it."
Check out my full CV here.
Let's collaborate! Say hello.
What I Do
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Telling the most impactful, character-driven stories within budget and on deadline.
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Clear, helpful language that improves the user experience.
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Figuring out the right questions to ask and how to answer them.
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Planning, structuring, and creating multimedia content that aligns with product and growth goals.
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Ensuring your story is heard where it needs to be heard.
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Design and systems-thinking informed prototypes to improve and help products grow and perform at their best.
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Organizing information in a way that makes sense.
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Designing conversations between bots and the humans who love to rely on them.
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What to say, how to say it, and why people should care.
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Grouping and naming things so they're easy to find.
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Simplifying complex information.
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Keeping what matters, tossing what doesn’t.
Swell content strategy & design, UX research & writing, copywriting, marketing, social media, audio interviewing, multimedia production
UX, Copywriting, Feature Writing, & Technical Writing
UX Research
Designed and created foundational mixed-method research for product development for a new-to-market B2C social audio application
Designed and created user survey systems and mined surveys to answer questions about user behavior, wants, and needs
Mined and analyzed data from Google Analytics and transformed data into insights for the product and design teams
Presented research findings to necessary stakeholders and collaborated in implementing actionable design and product changes cross-functionally
Collaborated with product managers and engineers in developing and testing new application and web features based on usability research findings
UX Writing
CHALLENGE
Help users learn how to use Swell, a new audio-based social app.
SOLUTION
Describe how a new social audio app works in simple, clear language while also establishing Swell as a brand.
HOW I HELPED
Collaborated with product managers and engineers to clarify goals and align on branding, messaging, and design
Edited existing copy for clarity and tone of voice
Wrote new copy that was engaging and educational for new and existing users
Tested how various copy engaged users and used data to inform future edits
Suggested new features and changes to current features to improve UI and UX
Created and shared surveys with current users to receive qualitative feedback on UI and UX to inform future features and copy
Copy Examples
AUDIO PREVIEW
Before — A link with a copy of the audio will be shared.
After — Send a preview of your Swell.
PRIVATE CONVOS
Before — This is a private message. An invitation gives access to this message and cannot be rescinded.
After — Invitations to private Swells cannot be reversed.
Before — Sorry, but you do not have access to this Swell.
After — This Swell is private. Message the user to request an invitation.
VPN ACCESS
Before — Forbidden. It appears you are using an Anonymous network. For the safety of our community, we currently do not allow users who are utilizing VPN or Anonymizer technologies to hide themselves to access the Swell app.
After — Are you using an anonymous network? We deny access to users utilizing VPN or Anonymizer technologies. See our FAQ for details.
Copywriting & Brand Storytelling
Introducing the Swell Social Audio App
Feature Writing
The Overturning of Roe v. Wade
Technical Writing
Searchable FAQ for the Swell App
Interviewing, Content, & Social Media Production
Interviewing
Content Production
Social Media & Ad Design
Videos for Swell 1.0
LISA, AI Leasing Assistant UX writing, research, & content design
During my four years of working on the LISA AI platform as a UX writer, I collaboratively created style guides and copy, amplifying user experiences and engagement through personalization and automation. I also collected, reported, and translated user segmentation data and feedback, resulting in user-centered design and copy for all user segments.
Additionally, I assisted in implementing A/B tests that increased conversion rates, while also collecting and reporting qualitative and quantitative data about day-to-day product functionality and usability to software engineers, designers, product managers, account managers, and analysts.
UX Writing
CHALLENGE
Prospects confused by lease terms. Operators spending extra time clarifying lease terms rather than booking tours.
SOLUTION
Clarify language and lease terms.
HOW I HELPED
Collaborated with the director of product to clarify rental options and lease terms
Edited existing copy for clarity and precision
Requested edit across the product for efficiency in replying across properties
Copy Example
Before — We have 3 bedrooms from $525+ available now. Prices vary by specific unit, move-in date, and lease term. Note that the price is per bed.
After — We have 3 bedrooms from $525+ available now. Prices vary by specific unit, move-in date, and lease term. Note that the price is per bedroom.
Impact — The change from "bed" to "bedroom“ is significant. It causes less confusion for the prospect who’s uncertain about whether they’re renting a bed in a shared bedroom or the entire bedroom within a shared apartment. Less confusion from the prospect means less time the operator has to spend researching property requirements to verify that the information they’re sharing with the prospect is indeed correct. Less researching and verification time for the operator equals more time they can spend helping more prospects.
Callisto Media developmental editing
As a freelance developmental editor for Callisto Media, I used my 15 years of editorial experience to work with authors and editors of various expertise to develop cookbooks and a variety of lifestyle books, editing for coherency of voice, clarity, and accuracy, while also suggesting opportunities for additional, helpful content.
Pineapple Street Studios audio transcription & data analysis
While working as a freelance audio producer for Pineapple Media, I used my skills as a writer, researcher, and multimedia producer to create and edit accurate transcriptions of original audio recordings to be edited into scripts in addition to media labeling and research that impacted the fact-checking and reporting process throughout each show’s development.
This experience led to an opportunity to work on an in-house podcast project with Google for which I was the writer and host. Though Google decided to keep the project internal, I was able to further refine my skills as a researcher, writer for audio, and host, which I later utilized in the over 500 interviews and conversations for my later role as a Senior Content Producer and Editor for Swell.
Plume health writing, blog posts, essays
My personal experiences as a nonbinary person have allowed me to write essays and informational medical and mental health-focused blog posts as a freelance writer for Plume in support of other fellow trans and gender nonconforming people seeking advice and care, in addition to allies who want to further educate themselves.
Airfarewatchdog product research, writing, & content marketing
As a freelance writer for Airfarewatchdog, I utilized my experience as both a copywriter and essayist to write product-based articles that were both informative and fun. I consistently received editorial feedback on my punchy sense of humor that allowed our affiliate marketing and SEO efforts to shine!
This experience allowed me to learn more about writing for performance analytics and always keeping the goals of the current content strategy in mind. I continued to use this skill set successfully as a freelance writer and also Senior Content Producer and Editor for Swell.
9 Beautiful Films That Inspire Us to Travel
The 10 Best Books to Read on Long Flights
The 7 Best Valentine's Day Gift Ideas for Travelers
Pack These Wardrobe Essentials for Cold Weather Trips
These Are the Best Winter Boots for Travel
To Obama: With Love, Joy, Anger, and Hope content strategy, social media production, event planning, & design
While working as a content strategist and producer, I managed all content strategy, social media, and data for content optimization in addition to the planning and execution of forthcoming campaigns for Cement City Productions. I also created original creative content for the release, book tour, and ongoing promotion of the notable bestseller by author Jeanne Marie Laskas, To Obama: With Love, Joy, Anger, and Hope.
Creative Nonfiction blogging, editing, design, marketing, social media
As Creative Nonfiction’s first-ever Writing Pittsburgh Fellow, I received funding for a year to manage, develop, and edit essays by writers selected for the Writing Pittsburgh Project. I led this project in support of local emerging and established writers writing about the city of Pittsburgh.
The essays from this project went on to be published in True Story, Pittsburgh Magazine, and Longreads, among many other publications. Notably, the author Brian Broome published his critically-acclaimed memoir, Punch Me Up to the Gods, after working on a piece of memoir for the project. In addition to editorial work, I also contributed to event planning and teaching in support of the local literary community and CNF’s yearly international conference.
