The Challenge
Author Jeanne Marie Laskas needed comprehensive support for the strategy, planning, marketing, and production of her new book’s tour. The challenge was to quickly organize events, build awareness, and ensure strong audience turnout across multiple East Coast locations.
My Role
I served as strategist and creative lead, overseeing all aspects of planning and promotion. My responsibilities included:
Coordinating event logistics and scheduling tour dates.
Developing and executing a marketing plan to drive attendance.
Managing social media campaigns to build excitement and reach target audiences.
Supporting A/V production and event execution.
Providing creative direction across campaign messaging and visuals.
Process & Approach
Discovery + Planning — Aligned with the author on goals, target audiences, and tour priorities.
Tour Logistics — Secured venues and managed event scheduling.
Marketing Strategy — Built a content and social media plan to create buzz and sustain engagement throughout the tour.
Creative Direction — Shaped messaging and visuals for cohesive promotion across channels.
Execution + Support — Coordinated with venues, oversaw A/V production, and supported live events to ensure success.
Outcomes
Successfully booked and promoted multiple events along the East Coast.
Implemented a marketing strategy that filled venues throughout the tour.
Increased visibility and engagement for the book through coordinated social media and live event touchpoints.
Delivered a cohesive brand experience for the author’s public appearances.
Deliverables
Event calendar + logistics coordination
Tour marketing plan
Social media campaign concepts
A/V production support
On-site event support