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Swell audio

Swell was a new to market social podcasting app, democratizing audio conversations around the world.

I wrote + produced audio scripts, created editorial workflows + content strategy, + led a team of globally-based interns + producers — creating hundreds of hours of audio content 🎙️

 
 

Problem

As a new audio app, Swell needed a viable content strategy + production plan to begin creating community + momentum, leading to app downloads + shares.

Solution

I created a multifaceted content strategy plan, utilizing the talents of emerging + established hosts who reported on daily breaking news + pop culture, interns who ran Swellcasts for their campuses, + celebrities who became ambassadors.

I wrote + hosted hundreds of hours of audio content in less than 4 years.

Touchpoints

  • Audio interviews

  • Hosting

  • Directing

  • Storytelling

Services

  • Creative direction

  • Market research + analysis

  • Content strategy

  • Project management