Problem
Oklahoma Human Services needed help with strategy in beginning an aging awareness campaign. As the 60+ population continues to increase, more caregivers are required + every Oklahoman will need to be aware of how they can take part in creative economic + social solutions.
Solution
Through primary + secondary research, + by utilizing a mixed methods approach, I created audience personas for the campaign, informing branding, creative direction, content strategy, + KPIs.
Touchpoints
Audience surveys
Mixed methods research
Stakeholder presentations
Services
Audience research
Data analysis
Branding
Content design
Creative direction
