Problem
Oklahoma Human Services needed help creating strategic ads in support of recruiting Direct Support Professionals (DSPs) to address a shortage across the state.
DSPs provide essential care in our communities, supporting seniors, those with disabilities, + special needs children.
Solution
Informed by extensive audience research + personas, I wrote + produced targeted ads for English + Spanish-speaking audiences throughout Oklahoma, facilitating job awareness + increasing DSP applications across the state.
Touchpoints
Scriptwriting
A/V production
Directing
Audience research
Services
Branding
Creative direction
Content strategy
Data analysis
Project management
