Problem
The Oklahoma Partnership for School Readiness (OPSR) received a grant in support of creating more awareness + access to early learning resources for families, communities, + public + private organizations.
They needed support in creating a website within their existing framework that would engage people enough to take action + learn.
Solution
Based in extensive audience research + personas, I provided content design + UX/UI counsel in addition to creative + brand direction to reach campaign KPIs.
Creating an interactive quiz on the website that would quickly take users to the content that is most useful for them is one example of my impact.
Touchpoints
UX design
Interactive quiz
Copywriting
Content creation
Services
UX/UI
Content design
Branding
Creative direction
Content strategy
