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Called to Care UX

Called to Care is a Direct Support Professionals (DSPs) recruitment campaign in Oklahoma.

In addition to audience research + ads, I provided UX design + brand counsel ❤️

 
 

Problem

Oklahoma Human Services needed help creating an easy-to-use website within their existing framework so people could easily find + apply for Direct Support Professional (DSP) positions.

DSPs provide essential care in our communities, supporting seniors, those with disabilities, + special needs children.

Solution

Informed by extensive audience research + personas, I provided UX guidance + ongoing design feedback while being mindful of budget + technical limitations.

Touchpoints

  • UX design

  • Interactive map

  • Copywriting

Services

  • UX/UI

  • Content design

  • Branding