Problem
Make Technology Solutions (MTS) needed help rebranding their company to appeal to new + current clients.
Solution
After learning what they do, I offered a new brand name — Volute Group. They chose it because it signals both the beauty + complexity of what they do as marketers + technologists.
The brand design was informed by volutes in nature + culture. Below you can see their previous branding as MTS compared to the updated branding above.
Touchpoints
Brand name
Copywriting
Brand design
Stakeholder presentations
Services
Brand strategy
Creative direction
Content strategy
