Problem
The Oklahoma Partnership for School Readiness (OPSR) received a grant in support of creating more awareness + access to early learning resources for families, communities, + public + private organizations.
They needed support in creating strategic ads encouraging people to engage with campaign materials + content.
Solution
Informed by extensive audience research + personas, I wrote ads for English + Spanish-speaking audiences, facilitating engagement with the campaign + encouraging action.
Touchpoints
Scriptwriting
A/V production
Directing
Audience research
Services
Branding
Creative direction
Content strategy
Data analysis
Project management
